The Perfect Shave

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Shaving is one of those tasks most of us men find a chore. It’s a much begrudged time full of cuts, scrapes, razor burn, ingrown hairs and patches you’ve missed as you squint bleary eyed into the mirror. But it shouldn’t be like this. The reason most men don’t like shaving is because they have never been taught how to shave properly.

We want to bring the pleasure back to shaving for you guys, so have put together EVOLUTION:MAN’s guide to the ULTIMATE shave to teach you guys how to do it properly.


Have a little PATIENCE. Take your time when shaving as a rushed shave shows. Wait at least 20 minutes after waking up before shaving as this gives your hairs time to stand naturally after hours of being flattened by your pillow.
Shave during or after a hot shower. Hot water softens hair, opens pores and cleanses the skin.
Apply your shaving foam/gel against the growth, massaging it for 2-3 minutes. This ensures the hair is standing upright and gives the foam time to condition and soften the hair, making for a smoother shave. For a richer lather use a shaving brush in a circular motion first and then back and forth.
Wait 30 seconds before starting your shave.


Make short, even strokes in the direction of the hair growth. DO NOT shave against the growth of the hair as this causes painful ingrown hairs and razor burn.
Don’t press too hard. Let the weight of the razor do most of the work. You should be getting rid of hair, not skin.
DO NOT pull your skin taut with your free hand. This can cause the hair to spring back up underneath the skin surface and can cause ingrown hairs. Try to naturally contort your face to stretch the skin.
Keep the blade well rinsed to avoid any clogging.
Follow this system for the best shave
Cheeks – Shave downward
Neck – Shave inward at the sides, up from the Adam’s apple and downward below the Adam’s apple.
Upper Lip – Shave downward
Chin – Shave last as the hair here is more coarse and needs most time to soften. Shave downward.

For an even closer shave, now very gently go across the growth rather than against it.


Splash your face with cold water to close the pores, then pat your face dry with a clean towel.
If you have any nicks/cuts apply a moistened block of Alum or styptic pencil to stop the bleeding.
Apply an alcohol-free aftershave balm or a facial moisturiser to sooth, refresh and regenerate your skin.


For a smoother, sleeker shave use a good face scrub twice a week.
Some guys change their blade after 3-5 shaves. There is no hard and fast rule to this, but remember the fresher the blade, the more comfortable the shave.
Shaving brushes should be left to dry naturally in a downward position. Don’t keep it in a cupboard as mildew may form.


For an extra bit of luxury get yourself booked in for a traditional hot towel shave and let us give you the full pamper experience of an open blade razor.